For the last so and so years Kenyan radio advertising has been dominated by three characters namely John, Marto and Mary. Every single time you tuned into your favorite radio station you would be exposed to these characters. Fellow copywriters, its time to let them go.
You would think that there was a golden rule of advertising that states every script in Kenya has to have these three characters.
Its always
vo: Hi Mary, did you see the....
or
vo: Hi John, have you done the...
And funny thing Marto was always the other guy. The guy who always solves the problem.
Dudes, why cant we come up with different names for characters on our scripts or did every copywriter get them for free at fosters home for imaginary friends. Please guys lets make a silent pact and stop sharing the same usual names on our scripts.
Goodbye John, Mary and Marto.
But hey, that's just my opinion.
Nicely put... good job
ReplyDeleteHey, the one radio ad I wrote ages ago - didn't have a John, Mary or Marto! It had a female called Eunice (who turned out to be a cow!) and the guys didn't even have names! Rather just get straight to the point and avoid names, or play with letters and create new ones!
ReplyDeleteWell Explained Muturi!The game needs change n am the f*&^n cashier!
ReplyDeletestill laughing... first radio ad i voiced had me as Mary- and this was in the nineties! I second the motion RIP Mary, John and Marto... it's been way too long!
ReplyDeleteGood one. RIP M J and M
ReplyDeleteI agree. But you know what's worse? Talking animals on American TVCs.
ReplyDelete