Advertising Isifiwe!

Now, I don't know if its the age factor creeping in or what, but I have noticed that most of my peers seem to have drawn closer to God nowadays and appreciating the influence of a higher power in their lives. This got me thinking and I came to conclude that the church uses strategic branding, advertising and thinking to draw the flock.

The one church that has clearly revolutionised how we look at religion or God is one Mavuno Church. Why? Well, I think the dudes there looked at market needs and saw an opportunity. Excellent branding, consistent personality and sub brands were engaged and now what they have is a rather successful outfit.

As I said before the definition I like most about a brand is "how a consumer feels about a product." Visit Mavuno and you will feel that going to church is cool, easy and not as intimidating as other churches would have. The target market somehow is connected in one way or another so you feel quite at home.

Mavuno did not stop there. They have sub brands like Mizizi: to get rooted into Christianity, Ombi: to get rooted into prayer and a variety of sessions and seminars from parenting to marriage. There is something for every step of growth just like BMW with everything from the sports car for yuppies to the older corporate executive 7 series.

The church experience does not end at the service because after the service you can interact at food courts. Add to this very active blogs, brand reps like Kanji the singer, highly entertaining shows, graffiti on the church exterior, collabos with Citizen TV, etc

Many called this church a fad but its still here and it is still growing from strength to strength. Brands cannot afford to be complacent and have to continue looking into their target markets changing needs. Brands need to use innovation to stand out. Mavuno is not only a church but a successful Kenyan brand.

But hey, that's just my opinion.