MR INCOMPETENT BRAND MANAGER

Here's to all Brand Managers who are so incompetent and scared of being busted that they just end up harassing ad agencies and media houses.

You know the type of Brand Manager I am talking about.

The one who loves the sound of his own voice. The one who realizes on Decemeber 12th that Christmas is coming and he needs a Christmas Campaign. The wannabe creative who never got a chance to make it in an ad agency. The one who thinks that anything presented by a research house should never be debated or contested. The one who pressurizes you to start a campaign even when he knows that all elements needed are nowhere near ready. The one who is more concerned about securing his job from the new hire rather than just building his brand. The one who likes shouting...."Do it because I am the client and I have said so!"


Script inspired by Budweiser Real men of Genius Radio commercials.

Anncr:                   The Muthusi Opinion presents Real Men of Thickness.

Singer:                  Real men of thickness.

Anncr:                   Today we salute you, Mr. Incompetent Brand Manager.

Singer:                  Mr. Incompetent Brand Manager.

Anncr:                   Any campus graduate can make a presentation but it takes real talent to make a power point presentation 3 hours long

Singer:                  Pins and needles.

Anncr:                   Perched in the boardroom in your company polo shirt, you tirelessly set impossible deadlines for your ad agency

Singer:                  Yesterday! Yesterday!

Anncr:                   Creative Opinions? You don’t need no stinking creative opinions.

Singer:                  No!

Anncr:                   And even though you’ve never had ad agency groupies, you have bagged the  occasional in-store activation girl.

Singer:                  Put it on the shelf!

Anncr:                   So there’s an opinion for you, incompetent brand manager guy, because every brand you handle will surely tumble.

Singer:                  Rock and Roll!

Anncr:                   Mr. Incompetent brand manager.