THINK FAST, THINK FIRST

Wah, its been a while. Guess I got caught up in the fast world of deadline after deadline. While I was away new developments have emerged and it seems certain companies have worked really fast to own the developments. I am talking about airtel and mobile number portability.

As we all know, very soon you will be able to hama with your mobile number to any network. Now while this may be across the board for all networks, airtel has chomokad guns blazing and owned mobile number portability. I find their ni kuhama move remarkable because of the simple fact that no other network has yet shouted about it.

Of course this may seem like a premature assumption and I am sure art directors and copywriters are working their diabs off, but truth be told airtel has owned the situation hands down. Checking in first in a situation like this paints a fantastic picture for consumers. They feel like the network has their interests top of mind, they see the company as innovative, they anticipate more goodies in the future from airtel.

If you are the first company to be in the consideration set, you gain considerable advantage over any other company that might be considered. By being the first company that enters the consideration set you get to set the bar for which all other companies will need to beat. Ideally, the questions you arm the consumer with will point out obvious holes in the other companies' in the consideration set, which will make your company look better.

All in all, its a great time to be a consumer in Kenya as I can predict that offers galore is coming our way. So over to the creative teams on Mombasa Road, Church Road and Ngong Avenue.....show us what you got!

Hey, that's just my opinion.